SERVICES FOR FOUNDERS & SMALL TEAMS
Brand strategy, product direction, content, community and business enablement for founders and small teams. Explore Dugout’s services and focused engagements.
FIVE AREAS. ONE CONNECTED BUSINESS.
Strategy, design and communication affect one another. Start with one area, then connect the pieces that need to work together.
Positioning, messaging and visual identity for founders and small teams who need a clearer brand story.
Useful for: Founders, independent businesses and teams changing what they offer or who they serve.
Explore brand strategy & identityUser research, product direction and experience design for teams building something new or improving an existing product.
Useful for: Founders and product teams deciding what to build, what to fix or how to support a launch.
Explore product strategy & growthMessaging and content programs that turn a complicated offer into clear, useful communication.
Useful for: Small marketing teams and founders who need a coherent story and a manageable publishing plan.
Explore content & marketingCommunity strategy, member programs and customer advocacy designed around meaningful participation.
Useful for: Teams with active customers or contributors who need a clearer way to support participation.
Explore community & advocacySales enablement and analyst-relations planning for teams that need clearer materials and market communication.
Useful for: B2B founders and commercial teams whose offer has outgrown their decks, proof points or briefing materials.
Explore business expansion & enablementEXPERIENCE, BROUGHT CLOSER
Jay’s experience spans web browsers, creative tools, team software and digital collectibles. Work across Mozilla, Atlassian, Adobe and independent projects informs the questions we ask—not a one-size-fits-all playbook.
With Dugout, that experience comes into the day-to-day decisions of a founder or smaller team: understanding an audience, clarifying an offer and making a useful next version.
Explore career highlightsTHE SHAPE OF AN ENGAGEMENT
Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.
Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.
We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.
LET’S START WITH YOUR PROJECT
Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.
Start a conversation