PLG readiness & journey review
Assess the product’s self-serve experience and map discovery, trial, adoption and expansion.
Product-led growth
Help people reach value—and return to it.
Product-led growth consulting focused on onboarding, feature adoption, retention and expansion.
THE PROBLEM
What’s getting
in the way?
Signups alone do not tell you whether people understand the product. A difficult first session, hidden feature or unclear upgrade path can interrupt adoption.
What the work is meant to enable
A testable plan for the product moments that connect discovery and first value with sustained use.
WHAT WE CAN MAKE TOGETHER
Concrete work.
A useful handoff.
These are possible workstreams, not a compulsory package. We’ll choose the deliverables that address your problem and agree the scope together.
Onboarding & activation
Identify the core value moment, examine friction and design a clearer first-use path.
Retention & expansion opportunities
Review feature education, collaboration and upgrade paths in the context of value delivered to users.
Metrics & experiment plan
Define activation, retention and expansion measures, then prioritize experiments the team can evaluate.
HOW WE’LL WORK
A process shaped
by the problem.
- 01
Trace the journey
Use available evidence to locate where people fail to reach or repeat value.
- 02
Choose a lever
Focus on a specific onboarding, adoption, retention or expansion problem.
- 03
Test the experience
Prototype or implement the agreed change with a clear measurement question.
- 04
Review the evidence
Compare behavior and feedback before deciding whether to extend the work.
RELEVANT WORK & EXPERIENCE
Thinking grounded
in making.
Selected examples and background to explore before we talk about your project.
Atlassian: buyer experience & growth
Product-led growth and the experience of trying, buying and adopting team software.
Explore the workCardshow: an independent creative product
Product thinking and visual experimentation through interactive collectible cards.
Explore the workTHE SHAPE OF AN ENGAGEMENT
A focused project
Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.
An ongoing thinking partner
Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.
We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.
LET’S START WITH YOUR PROJECT
Tell us where you’re stuck.
Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.
Start a conversation