Research & opportunity map
User conversations, existing feedback and available product data brought together into a prioritized view of the problems.
Product strategy & growth
Make the next product decision clearer.
User research, product direction and experience design for teams building something new or improving an existing product.
THE PROBLEM
What’s getting
in the way?
A roadmap can grow faster than your understanding of the people using the product. Shipping more features does not explain why people struggle to get started or keep coming back.
What the work is meant to enable
A focused opportunity map and a practical plan for improving the experience, with decisions tied to user needs and business goals.
WHAT WE CAN MAKE TOGETHER
Concrete work.
A useful handoff.
These are possible workstreams, not a compulsory package. We’ll choose the deliverables that address your problem and agree the scope together.
Product direction
A strategy and roadmap that make the audience, value, tradeoffs and near-term priorities explicit.
Experience design
Journey maps, flows and prototypes for the moments that need clarification before your team builds.
Launch & learning plan
Go-to-market considerations, measurement questions and a framework for learning from the release.
HOW WE’LL WORK
A process shaped
by the problem.
- 01
Understand
Review the product, talk with users and separate observed problems from assumptions.
- 02
Design
Map the experience and test a focused prototype before committing to implementation.
- 03
Ship
Work alongside the team on the agreed changes and the information needed to evaluate them.
- 04
Learn
Review what happened, document decisions and choose the next improvement.
RELEVANT WORK & EXPERIENCE
Thinking grounded
in making.
Selected examples and background to explore before we talk about your project.
Atlassian: buyer experience & growth
Product-led growth and the experience of trying, buying and adopting team software.
Explore the workCardshow: an independent creative product
Product thinking and visual experimentation through interactive collectible cards.
Explore the workTHE SHAPE OF AN ENGAGEMENT
A focused project
Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.
An ongoing thinking partner
Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.
We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.
LET’S START WITH YOUR PROJECT
Tell us where you’re stuck.
Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.
Start a conversation