Value proposition & differentiation
Define the offer, intended audience, relevant alternatives and claims the team can support.
Corporate messaging
One clear story. Useful in many conversations.
Positioning, message architecture and narrative development for teams explaining a complex offer.
THE PROBLEM
What’s getting
in the way?
A broad value proposition can sound polished while leaving buyers unsure what the company actually does. Different audiences need different detail, grounded in a consistent central story.
What the work is meant to enable
A message platform the team can adapt for a website, product explanation, sales conversation or executive briefing.
WHAT WE CAN MAKE TOGETHER
Concrete work.
A useful handoff.
These are possible workstreams, not a compulsory package. We’ll choose the deliverables that address your problem and agree the scope together.
Message hierarchy
Connect company positioning with product and feature explanations, organized by audience needs.
Brand narrative
Develop an authentic origin story and an industry perspective without adding unsupported claims.
Implementation & training
A message playbook, real writing examples and workshops for applying the story across functions.
HOW WE’LL WORK
A process shaped
by the problem.
- 01
Collect the language
Review current communication and listen to how the team and customers explain the offer.
- 02
Build the platform
Agree on the central message, supporting themes and evidence.
- 03
Apply it
Test the language in the touchpoints where confusion currently appears.
- 04
Equip the team
Document the system and work through examples with the people using it.
RELEVANT WORK & EXPERIENCE
Thinking grounded
in making.
Selected examples and background to explore before we talk about your project.
Kaeru: a story built around ritual
Positioning a wellness brand around the practice of self-care, rather than a list of products.
Explore the workTHE SHAPE OF AN ENGAGEMENT
A focused project
Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.
An ongoing thinking partner
Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.
We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.
LET’S START WITH YOUR PROJECT
Tell us where you’re stuck.
Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.
Start a conversation