Community strategy
Audience and member-value research, a community model and a launch or improvement plan.
Community & advocacy
Build around the people who already care.
Community strategy, member programs and customer advocacy designed around meaningful participation.
THE PROBLEM
What’s getting
in the way?
A new channel or platform does not give people a reason to join. Participation becomes difficult when expectations, member value and the team’s capacity are unclear.
What the work is meant to enable
A community model with a real member purpose, a supported participation path and a practical way to learn from the people involved.
WHAT WE CAN MAKE TOGETHER
Concrete work.
A useful handoff.
These are possible workstreams, not a compulsory package. We’ll choose the deliverables that address your problem and agree the scope together.
Participation & advocacy programs
Member onboarding, champion recognition and ways for customers to contribute stories, feedback or expertise.
Operating playbook
Platform choices, moderation guidelines, roles and programming your team can adopt and evolve as community needs change.
Learning & measurement
A framework for reviewing participation quality, useful feedback and member needs, rather than activity alone.
HOW WE’LL WORK
A process shaped
by the problem.
- 01
Listen
Understand who is already involved, where they gather and what they value.
- 02
Design
Shape the member experience and programs around a shared purpose.
- 03
Launch
Prepare onboarding, guidelines and initial programming before opening a new space.
- 04
Sustain
Review engagement, support contributors and adjust the operating model.
RELEVANT WORK & EXPERIENCE
Thinking grounded
in making.
Selected examples and background to explore before we talk about your project.
Mozilla / MDN: a home for developers
Developer engagement, learning resources and participation in the open web.
Explore the workFirefox 1.0: community at launch
The community-backed newspaper ad is part of the early Firefox product and release story.
Explore the workTHE SHAPE OF AN ENGAGEMENT
A focused project
Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.
An ongoing thinking partner
Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.
We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.
LET’S START WITH YOUR PROJECT
Tell us where you’re stuck.
Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.
Start a conversation