Content audit & mapping
Map existing assets to buyer roles, sales stages and common objections; identify the most useful gaps.
Sales enablement
Build materials the team can actually use.
Buyer-focused presentations, battlecards and training that connect positioning with sales conversations.
THE PROBLEM
What’s getting
in the way?
Marketing assets and real sales questions often drift apart. Sellers need something they can find, adapt and use in a specific conversation, not another generic deck.
What the work is meant to enable
A focused toolkit organized around the buyer journey and a practical handoff for the people using it.
WHAT WE CAN MAKE TOGETHER
Concrete work.
A useful handoff.
These are possible workstreams, not a compulsory package. We’ll choose the deliverables that address your problem and agree the scope together.
Practical sales assets
Presentations, one-pagers, competitive battlecards, case-study formats and outreach or proposal templates.
Value & proof
Clear benefit explanations and evidence that can support buyer discussions; value-model tools where the inputs can be substantiated.
Training & adoption
Workshops and usage feedback to help the team apply materials and keep them current.
HOW WE’LL WORK
A process shaped
by the problem.
- 01
Listen to sales
Review calls, questions and existing materials with the team.
- 02
Prioritize the gaps
Choose the assets most relevant to current buying conversations.
- 03
Build & test
Develop materials and try them in realistic selling situations.
- 04
Train & evolve
Help the team adopt the toolkit, adapt it to buyer feedback and take ownership of future improvements.
RELEVANT WORK & EXPERIENCE
Thinking grounded
in making.
Selected examples and background to explore before we talk about your project.
Experience across product, growth & community
Explore Jay’s roles at Adobe, Atlassian, Mozilla and other product companies. These are background experience, not claims of a particular analyst or sales engagement.
Explore the full résuméTHE SHAPE OF AN ENGAGEMENT
A focused project
Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.
An ongoing thinking partner
Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.
We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.
LET’S START WITH YOUR PROJECT
Tell us where you’re stuck.
Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.
Start a conversation