Commercial content audit
Review the sales library, competitive positioning, recurring questions and gaps across the buying process.
Business expansion & enablement
Make the next buying conversation easier.
Sales enablement and analyst-relations planning for teams that need clearer materials and market communication.
THE PROBLEM
What’s getting
in the way?
The product story changes from meeting to meeting. Sellers improvise, competitive questions recur, and market-facing materials do not reflect the current offer.
What the work is meant to enable
A more consistent set of materials and communication practices for sales conversations and analyst briefings.
WHAT WE CAN MAKE TOGETHER
Concrete work.
A useful handoff.
These are possible workstreams, not a compulsory package. We’ll choose the deliverables that address your problem and agree the scope together.
Sales materials
Prioritized presentations, one-pagers, battlecards and customer-story formats built for practical use.
Analyst engagement plan
A landscape map, briefing narrative and preparation process for relevant industry analysts.
Adoption & review
Team handoff, training and a way to review use, feedback and changing buyer needs.
HOW WE’LL WORK
A process shaped
by the problem.
- 01
Assess
Review existing materials and learn where buying conversations become unclear.
- 02
Build
Create the specific assets and briefing materials needed for those conversations.
- 03
Prepare
Help the team apply the narrative and anticipate audience questions.
- 04
Review
Use feedback and actual usage to keep materials useful as the offer evolves.
RELEVANT WORK & EXPERIENCE
Thinking grounded
in making.
Selected examples and background to explore before we talk about your project.
Experience across product, growth & community
Explore Jay’s roles at Adobe, Atlassian, Mozilla and other product companies. These are background experience, not claims of a particular analyst or sales engagement.
Explore the full résuméTHE SHAPE OF AN ENGAGEMENT
A focused project
Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.
An ongoing thinking partner
Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.
We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.
LET’S START WITH YOUR PROJECT
Tell us where you’re stuck.
Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.
Start a conversation