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Community strategy & management

Give participation a practical home.

Community models, platform selection, onboarding and moderation for healthy member spaces.

THE PROBLEM

What’s getting
in the way?

People join but do not know what to do next. The team carries every conversation, while moderation and member expectations are handled inconsistently.

What the work is meant to enable

A supported community experience with clear member value, participation paths and an operating plan matched to team capacity.

WHAT WE CAN MAKE TOGETHER

Concrete work.
A useful handoff.

These are possible workstreams, not a compulsory package. We’ll choose the deliverables that address your problem and agree the scope together.

01

Community model & platform

Define the audience, purpose and community structure before evaluating tools.

02

Member onboarding

Give new members a clear introduction, useful first actions and a way to find relevant people or resources.

03

Programming & moderation

Guidelines, discussion formats and a realistic content and events rhythm.

04

Contributor & insight programs

Champion recognition and a process for capturing product feedback and member insights responsibly.

HOW WE’LL WORK

A process shaped
by the problem.

  1. 01

    Listen to members

    Map current participation, unmet needs and the spaces people already use.

  2. 02

    Design the experience

    Define why people should join and how participation creates value.

  3. 03

    Set up operations

    Agree on roles, guidelines, onboarding and initial programming.

  4. 04

    Review participation

    Learn from member behavior and feedback and adjust the program.

RELEVANT WORK & EXPERIENCE

Thinking grounded
in making.

Selected examples and background to explore before we talk about your project.

Mozilla / MDN: a home for developers

Developer engagement, learning resources and participation in the open web.

Explore the work

Firefox 1.0: community at launch

The community-backed newspaper ad is part of the early Firefox product and release story.

Explore the work

THE SHAPE OF AN ENGAGEMENT

A focused project

Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.

An ongoing thinking partner

Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.

We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.

LET’S START WITH YOUR PROJECT

Tell us where you’re stuck.

Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.

Start a conversation