Positioning & proof
Audience priorities, competitive alternatives, differentiation and a positioning statement grounded in what the business can substantiate.
Brand strategy & identity
Give people a reason to choose you.
Positioning, messaging and visual identity for founders and small teams who need a clearer brand story.
THE PROBLEM
What’s getting
in the way?
Your best customers understand the value, but your website, pitch and identity tell different stories. A visual refresh alone will not resolve that confusion.
What the work is meant to enable
A shared position in the market, a useful way to explain the offer, and a visual and verbal system the team can apply.
WHAT WE CAN MAKE TOGETHER
Concrete work.
A useful handoff.
These are possible workstreams, not a compulsory package. We’ll choose the deliverables that address your problem and agree the scope together.
Messaging framework
A central story, supporting messages and proof points, with examples for your website and everyday conversations.
Visual & verbal identity
Logo, typography, color and photography direction where needed, alongside voice principles and practical writing examples.
A system for the team
A concise brand guide, touchpoint priorities and a handoff that helps the next person use the work consistently.
HOW WE’LL WORK
A process shaped
by the problem.
- 01
Discover
Talk with the founder and team, review customer language and understand the current offer.
- 02
Define
Agree on the audience, alternatives and the specific difference worth communicating.
- 03
Design
Develop the story and identity together; review them in real website and product contexts.
- 04
Deliver
Document the decisions, show how to apply them and identify the next touchpoints to update.
RELEVANT WORK & EXPERIENCE
Thinking grounded
in making.
Selected examples and background to explore before we talk about your project.
Kaeru: a story built around ritual
Positioning a wellness brand around the practice of self-care, rather than a list of products.
Explore the workPierce Design: craft made visible
Brand, portfolio and client-intake thinking for a design-build business.
Explore the workTHE SHAPE OF AN ENGAGEMENT
A focused project
Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.
An ongoing thinking partner
Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.
We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.
LET’S START WITH YOUR PROJECT
Tell us where you’re stuck.
Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.
Start a conversation