Landscape & engagement map
Identify relevant firms, individual analysts and research areas in the company’s market.
Analyst relations
Prepare a clearer conversation with analysts.
Analyst landscape mapping, briefing preparation and research-response support for B2B teams.
THE PROBLEM
What’s getting
in the way?
Briefings become reactive when the team has no shared narrative, research calendar or record of analyst questions. The result is inconsistent preparation and follow-up.
What the work is meant to enable
A planned engagement process and evidence-led materials that help analysts understand the offer accurately.
WHAT WE CAN MAKE TOGETHER
Concrete work.
A useful handoff.
These are possible workstreams, not a compulsory package. We’ll choose the deliverables that address your problem and agree the scope together.
Briefing preparation
A differentiated narrative, supporting presentation and executive preparation for substantive questions.
Research participation
Track relevant research and organize responses, source evidence and internal review for questionnaires.
Relationship operations
An engagement calendar, briefing notes, follow-up process and a way to incorporate useful feedback.
HOW WE’LL WORK
A process shaped
by the problem.
- 01
Map the category
Review the product, market language and relevant analyst coverage.
- 02
Prepare the evidence
Align the narrative with facts and examples the team can substantiate.
- 03
Support the briefing
Prepare speakers, materials and follow-up for the agreed engagement.
- 04
Keep it current
Review analyst questions and product changes before the next conversation.
RELEVANT WORK & EXPERIENCE
Thinking grounded
in making.
Selected examples and background to explore before we talk about your project.
Experience across product, growth & community
Explore Jay’s roles at Adobe, Atlassian, Mozilla and other product companies. These are background experience, not claims of a particular analyst or sales engagement.
Explore the full résuméTHE SHAPE OF AN ENGAGEMENT
A focused project
Work through a specific positioning, product or communication problem. Agree on the decisions, deliverables and review points before starting.
An ongoing thinking partner
Stay close to a changing product or business. Review priorities together and move between strategy, making and learning as the work requires.
We’ll agree on the problem, responsibilities, deliverables and review points after an initial conversation. Timing and cost depend on that scope.
LET’S START WITH YOUR PROJECT
Tell us where you’re stuck.
Tell us what you’re building, who it’s for and what needs to change. We’ll work out a sensible starting point together.
Start a conversation